Amazon Marketing Services

Unrivaled Understanding

Amazon can be an opportunity or a threat. We offer brands a sophisticated strategy to help you stay ahead of the competition.

amazon boxes

So what’s our secret?

Central to your growth is a commitment to maximizing search success. After studying over 746,500 search results and 16,930 keywords, we’ve developed a proprietary expertise of how Amazon’s paid and organic search engine really functions.

Step 1 of 3

Test & Validate

We identify product-keyword combinations you want to rank for and test your current listings to collect key performance indicators.

CTR

Click Through Rate

Is your search listing compelling enough to click?

diagram of product listings page clicking through to product detail page
Search Results
Product Detail Page

CTR

Click Through Rate

Is your search listing compelling enough to click?

CR

Conversion Rate

Does your product page persuade the user to buy?

Search Results
Product Details Page
Order Confirmation

CPI

Conversions Per Impression

How efficiently does your listing turn searchers into buyers?

CR

Conversion Rate

Does your product page persuade the user to buy?

diagram of product detail page coverting to order confirmation
Product Detail Page
Order Confirmation

CPI

Conversions Per Impression

How efficiently does your listing turn searchers into buyers?

diagram of product listings page coverting to order confirmation
Search Results
Order Confirmation

Step 2 of 3

Optimize

With those measurements in hand, we test and optimize to improve your Amazon presence, identifying the changes your listings need to become top search results.

Low CTR?

Isolate and test the major drivers to reveal the bottleneck

Low CR?

Identify user pain points and update product page.

Search Results
identify amazon badge, featured images, product title, price & shipping, reviews & discounts
Search Results
Product Detail Page

Low CR?

Identify user pain points and update product page.

Product Detail Page
identify product title, reviews, featured images, product images, price & shipping

Step 3 of 3

Rank

To outrank your competition for those product-keyword combinations, we identify the number of units you need to sell. Then we deploy aggressive tactics for about a week to achieve the volume needed.

We have a variety of methods to accomplish this; targeted discounts, offsite ads, Amazon ads, and email promotions.

your product entering list and ascending to number one spot Your Product 12 16 19 25 29 32

Our suite of Amazon services

We use tactics for Amazon sellers and vendors that combine to drive amazing growth.

Pay-per-click
Consulting & Strategy
Search Engine Optimization
Listing Optimization
Media Planning

Drive more clicks and conversions with better product photography

Professional photos of your product, at the best resolution, and focused on the right angles and features to stand out from the competition.

Photo of Vy, Dave, Devon working together

Why Ripen?

A scientific approach to product/market fit

We use an iterative, data-driven process that identifies demand and creates an optimized product listing to capitalize on it.

A simplified path that maximizes your resources

Instead of sinking time and effort into directions that won’t yield fruit, we concentrate on the avenues that deliver the most growth.

Complex systems expertise

Tons of Amazon programs and third-party add-ons promise the world. We set you up with the services best suited for your products and objectives.

Amplified product visibility

Once we know a product fits on Amazon, we create sustainable, scalable systems that deliver compounding returns.

Results that back our methods

NatureBox

Over 10x increase in sales
Graph of product sales going up
We adapted NatureBox’s direct-to-consumer strategy to flourish in the Amazon ecosystem.

CybertronPC

Over 18x growth in ad revenue
Graph of ad revenue going up
We recognized the massive opportunity that AMS ad units presented for Cybertron PC and scaled their ads to take full advantage of it.

Let’s get started.

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