On the first Tuesday of every month, a Ripen staff member shares one of his or her favorite online resources. Last month we looked at Buzzsumo. This month’s #CoolToolTuesday contribution comes from senior copywriter Jon Tran:
I used to believe that, at some point in the future, analytics would give site owners a deeper look into users’ on-page experiences. I hoped we’d eventually have the power to know not just what visitors clicked, but also what they were thinking.
Well, it turns out the future is now – thanks in part to Tynt.
- Tracking which text users copy from anywhere on your site
- Embedding attribution links into content pasted from your site
- Reporting backlinks and SEO impact from copy/paste actions
The implications are immediately impressive: Tynt’s CopyPaste allows you to quickly discover terms and phrases that your readers find intriguing, perplexing, or viral-worthy. Plus you get built-in credit for anything pilfered from your page. Amazing, right? Let’s take a look at how it all works.
What they see
When users copy and paste content over a certain length (that you determine) from your pages, an attribution link (that you write) is included at the end of the text.
Would-be thieves are free to delete it, of course, but casual observation indicates most users do not. As a result, their audience is told where that tidbit came from (your site), and fresh links start slowly piling up around the internet, all pointing in your direction.
What you see
On the admin side, Tynt reports on several important metrics.
The first is insights, where account owners can see which words, URLs, and images are being copied the most. You’ll have to deduce the reasons behind these copies for yourself, but most cases will probably be one of these:
- The reader doesn’t know a term and is going to Google it
- The reader just wants to share a cool phrase or image with a friend
- The reader is sending the address of a page to a friend
- The reader is stealing your content, passing it off as his/her own
Each of these cases is great, because it gives you directly actionable information.
- Guide lost users with on-site definitions, help links, and context
- Mold your style to match copy and imagery that impresses users
- Model new content after pages with the most sharing potential
- Send your legal team to hunt down despicable copycats
Our own agency has seen all of these cases come up, including number four. I consider imitation a form of flattery, though I can’t say our lawyers feel the same.
There are also traffic reports, which break down into a few different metrics. You can take a peek at where your content is being shared (email, social, forums, etc.). You’ll get a snapshot of the SEO impact of Tynt-generated backlinks. And you can also view a summary of how much traffic this tool has generated for your site.
The end result
It’s truly difficult to make any case against Tynt’s CopyPaste. It’s a free, lightweight service that gives you more insight into the thoughts and behaviors of your visitors. Add in the potential SEO benefits and plagiarism protection, and Tynt is an obvious must-have for modern webmasters. Tynt also offers a less well-known service called SpeedShare, which makes it easier for users to share content on social media, and a revenue-generating ad tool.
With one of the most robust analytics toolboxes in the business, Ripen can give you more insight into your users’ web-browsing behavior. Talk to us today about improving your site’s search engine optimization, then get a closer look at visitor data with custom analytics solutions.