Google Shopping
We see what most agencies don’t
Think of Google Shopping as an “Escape The Room” problem. Most agencies don’t know where to look or how to decipher the clues, leaving your ad spend meandering and inefficient. We see what they can’t, using a completely different structure to pull the right levers, solve the puzzles, and deliver eye-opening ROI.
How do we do it?
We update the product data sent to Google and apply keyword engineering to drive improved targeting. With our unique approach, we’re able to identify the top performers, isolate them, and maximize their exposure.
End-to-end data optimization
The data you feed to Google is as vital to your listing’s success as the actual management; critical keywords are a must in your product title to rank higher. We test and identify the most relevant targeting information to get your product in front of the people looking for it.
Polished product listings
We give shoppers the information they want when searching for your product without compromising your brand’s identity. Then we optimize your listings top to bottom, enticing customers and standing out from the competition.
Before
After
Introducing: Keyword engineering
We make Google’s ad auction system work for you, deploying a customized 3-campaign keyword structure that focuses investment and eliminates unnecessary spending.
Smarter bid management
Even the slightest change in your cost per click bid can provide drastic increases in your product visibility. By using our methods to isolate good performing products and keywords, we’re able to increase bids and dramatically increase your visibility.
We identify your areas ripe for improvement, make the tweaks or transformations needed, and drive your clickthrough rates and conversions up.
Why Ripen?
Data-driven innovation
We create a data-informed structure that uncovers opportunity and capitalizes on it.
Hands-off growth
We control both the data that gets fed to Google Merchant Center and your bid management, all the while iterating to improve results.
In-depth understanding
We guide your business and products through Google’s complex system, growing your channel by improving your listings and reaching your audience.
Creative go-to-market strategies
We’re constantly examining your Google Shopping account, adapting your approach for your product’s needs while pioneering new campaign strategies.
Realized potential. Real results.
Deep learning of a client’s business and industry means the only tactics we use are specifically chosen to maximize ROI.
Free Country
Increase in orders
Decrease in cost per conversion
IFS
YOY growth in first year with Ripen
Increase in revenue