UX Research & Testing
Built from discovery
Brilliant design isn’t intuitive, it’s data-driven. Our approach starts with learning your business, your customers, and conducting a comprehensive evaluation of your site’s performance and user engagement. With this information, we identify your current issues, flag areas for improvement, and lay the foundation for building a better user experience.
Why invest in UX Research?
Increase conversion rate
Pinpoint exactly where your users are struggling and zero in on possible solutions. Factors like CTA placement, time spent at checkout, scrolling tendencies, and more reveal your site’s sticking points. By observing clicks, scroll, and mouse movements, we help you find immediate ways to optimize your website’s performance.
Decrease bounce rates
We analyze your user's journey from homepage through checkout, tracking measurables like scroll patterns, time spent on page, and mouse path. Using metrics like these cuts down on page errors, reveals scenarios that produce bugs, and ensures that shoppers see the information needed to encourage further browsing.
Ease decision making
Spend your time and money on the issues that yield the greatest return. Detailed data on websites issues and their frequency helps prioritize solutions, so the direction to improve your site has the positive impact you expect.
What Ripen delivers
Expert evaluations
Qualitative assessments like competitive analysis, usability review, and an heuristic website evaluation identifies your brand’s relative strengths and weaknesses. This tells us your website’s position in your industry’s landscape and what work is needed to make you leader of the pack.
Analytics review
We use quantitative metrics to understand what your customers are (or aren’t) doing and how they’re doing it. These numbers highlight strong website performance and areas that have room to grow.
Heat/Click maps
Wondering why certains areas of your site are not engaging users? These high-quality visual diagrams measure mouse movements and clicks to identify user interactivity. We separately review desktop and mobile, accounting for the behavioral differences they present.
Scroll maps
See how your customers are viewing your pages, giving us insight into whether or not the messaging and design keeps users engaged.
Usability videos
Watch your customers’ click path, see where they navigate towards, and find out where they are getting stumped. These videos reveal your user’s tendencies while uncovering scenarios and rare issues no one expected.
Research & recommendation report
This full summary of our evaluation and testing efforts includes observations, insights, and suggestions to improve. We use this report as a guide to correct the issues we’ve discovered.
The complete design process
