Marketing

Personalized strategy
tailored for growth

Marketing with a flawed strategy is going to render great PPC or social ineffective. Here’s how we change that.

01.
Industry Research

02.
Client Research

03.
Tactical Research

04.
Execution

05.
Iteration



What we review

Competitive Landscape, Buyers, Demographics, Existing Sales Channels, Distribution Methods

Fulfillment Capabilities, Margin, Customer Service, Product Positioning, Delivery Speed, Return Policy

Dominant Marketing Channels, Keywords, Audience Research, Landing Pages, Targeting Available, Creative Needed, Proof Needed

What we identify
Digital Consumer Touch Points

Where do your customers start their research, where do they turn to for trust along the way, and where are they ultimately purchasing?

Potential Distribution Advantages

Reviewing the structure for how most goods make their way into a consumer’s hands. Is there opportunity to skip a middleman here?

Revenue Model Opportunities

Are there proven revenue models overlooked in your industry? Subscription, membership, bulk buying, etc.

Product Positioning

What creates the profile of a product position? What makes a product premium in this market, what makes it discount? Is there a spot for your product line to dominate?

Digital Market Position

Your offline market position does not always translate to your digital one. Once you factor in the logistics of getting the product shipped to your consumer, where do you stand in the market?

Leader vs Challenger

Is there a mental incumbent? Do we need to replace the de facto brand or are you leading the charge?

Inherent Business Model Strengths

How does your SWOT best position you to win in the market?

Retail Partner Constraints

Is there a MAPP in place? Are retailers bidding on your brand terms? Will we rock the boat? Maybe we do and that’s ok.

Product Value Add

Outside of the price/value ratio of your product to others in the marketplace, where are you poised to add value to the transaction?

Major Channel Pairing

Based on your product and its digital market position, what marketing channels will best be utilized to acquire customers? To retain them?

Disruption Opportunities

Is there room for you to put a dent in the industry? To flip something on its head and change the way things are done online?

Strengthen Your Price/Value Argument

The price of your item vs its perceived value is the whole game. How do we tip that scale in your favor and increase the perceived value of your product?

Growth Opportunities

Are the growth opportunities we’ve identified enough to hit your goals? Where are the biggest opportunities and how can we test them?

Internal Commitments

What do you need to provide to make this succeed? Fulfillment, customer service, turnaround on approvals, internal policies, retailer policies. What are your potential sticking points?

Initial Marketing Plan

The planning and strategy meets reality. Tactics and techniques fit to your business, your product, and your market.

What we do
Design for Growth

We apply a marketing plan that’s tailored for the dynamics of your business and industry.

Single Vision

Our integrated marketing services are specifically designed to accomplish your goals.

Structured for Learning

Our marketing is structured to prioritize opportunities by potential impact. Constant testing reveals the most effective methods to capitalize on those opportunities.

How we do it
Pay-per-click
Search Engine Optimization
Google Shopping
Social Media
Marketplace Management
Analysis
Execution Data Collection Analysis Testing
What we work with
Quantitative Feedback

When we run our campaigns, we relentlessly scour the data for insights. Not only testing the big theories, but also looking for tactical improvements that can be made.

Qualitative Feedback

Feedback methods like surveys and user testing explain why customers are behaving the way they do. Collecting qualitative data creates an action plan based on evidence.

Targeting & Creative

Based on quantitative and qualitative data, we test targeting, images, copy, and on-site experience to drive improvement.

Outcomes & Values

After the rubber has hit the road, what is your CPA? Your estimated CLV? How does that align with our ecommerce vision?

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Our numbers don’t lie

Deep learning of a client’s business and industry means the only tactics we use are specifically chosen to maximize ROI.

NatureBox

1,021%

Increase in channel sales in 9 months

Happy Chef

40%

Increase in customers acquired

CybertronPC

35%

Increase in online sales year over year

Airplane Shop

16%

Increase in online sales year over year

MunchPak

46%

Increase in online sales year over year

Our deep expertise

Pay-per-click

Our disciplined focus on retail has led us to develop tools and processes that specifically focus on the needs of online retailers.

Search Engine Optimization

Our holistic, disciplined approach gives us the abilities to spot overlooked opportunities and solve common ecommerce SEO dilemmas.

Google Shopping

Item by item and keyword by keyword, our tools and methods provide us with unparalleled control.

Social Media

We focus on scalable direct response campaigns as well as other techniques that actually drive conversions and produce orders.

Marketplace Management

We’ve spent the last decade mastering our proprietary set of skills tailored to marketplaces like Amazon & eBay.

Analysis

Segmenting existing data, creating data collection methods, and structuring controlled testing are just a few parts of our comprehensive approach.

Some of our clients

Happy Chef
Nature Box
MunchPak
Lifetrak
Superior
CLX

Let’s get started.