Strategy

Where do your customers start their research, where do they turn to for trust along the way, and where are they ultimately purchasing?

Reviewing the structure for how most goods make their way into a consumer’s hands. Is there opportunity to skip a middleman here?

Are there proven revenue models overlooked in your industry? Subscription, membership, bulk buying, etc.

What creates the profile of a product position? What makes a product premium in this market, what makes it discount? Is there a spot for your product line to dominate?

Your offline market position does not always translate to your digital one. Once you factor in the logistics of getting the product shipped to your consumer, where do you stand in the market?

Is there a mental incumbent? Do we need to replace the de facto brand or are you leading the charge?

How does your SWOT best position you to win in the market?

Is there a MAPP in place? Are retailers bidding on your brand terms? Will we rock the boat? Maybe we do and that’s ok.

Outside of the price/value ratio of your product to others in the marketplace, where are you poised to add value to the transaction?

Based on your product and its digital market position, what marketing channels will best be utilized to acquire customers? To retain them?

Is there room for you to put a dent in the industry? To flip something on its head and change the way things are done online?

The price of your item vs its perceived value is the whole game. How do we tip that scale in your favor and increase the perceived value of your product?

Are the growth opportunities we’ve identified enough to hit your goals? Where are the biggest opportunities and how can we test them?

What do you need to provide to make this succeed? Fulfillment, customer service, turnaround on approvals, internal policies, retailer policies. What are your potential sticking points?

The planning and strategy meets reality. Tactics and techniques fit to your business, your product, and your market.