A Field Guide to Amazon Advertising

Amazon Prime now reaches one in every four American households. The incredible growth of the retail giant spells opportunity for those that know how to navigate the waters.

In this guide, Ripen explores different Amazon ad types and ways to reach customers. We also offer a list of placements and techniques that drive return on investment.

  • How each ad unit is targeted.
  • How to optimize your campaigns and drive ROI.
  • Differences between Amazon’s PPC platform and Google’s

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