Amazon SEO Insights - What Makes A Product Rank Well?

Amazon's influence on ecommerce is big - and, like it or not, it's only getting bigger. Though it wouldn't make sense for some online retailers to join the marketplace, it can be a great source of incremental revenue for the vast majority.

The marketing team here at Ripen set out to complete the first in-depth study of Amazon search results and the factors that impact them.

  • The correlation between sales rank and a product's search engine ranking position
  • How fulfillment affects your search results
  • The impact of your results based on your product's title

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