Michael Tudor Partnerships, Photography
Ripen and Straub Collaborative Announce Ecommerce Content Production Partnership

Ripen has announced a partnership with Straub Collaborative. Straub is a global ecommerce content studio specializing in creating scaled...

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Ryan Horvath Partnerships, Ripen P21 Commerce
Ripen and EstesGroup Announce Digital Commerce Partnership

Ripen has announced a partnership with EstesGroup, a leading managed IT, Epicor ERP consulting and cloud hosting company. The...

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Michael Tudor Partnerships, Ripen P21 Commerce
Ripen and Greenwing Technology Announce Digital Commerce Partnership

Ripen has announced a partnership with Greenwing Technology, a leading provider of integrated punchout catalog systems.

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Ryan Horvath Strategy, Ripen P21 Commerce
6 Points to Consider for Prophet 21 Ecommerce Integration

When looking at building or improving your Prophet 21 online experience, here are 6 points to conisder before engaging...

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Jackie Keehan Strategy
Are you ready for Google's Core Web Vitals update?

Are you ready for Google’s Core Web Vitals update? Google’s new page experience signals combine Core Web Vitals with...

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Pooja S Strategy
Ecommerce during Covid: How Consumer Behavior and Attitudes are Reshaping Retail

The pandemic changed the retail landscape for brands and retailers. Ecommerce adoption rate is through the roof. How did...

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Angel Obregon Photography
Product Photography Maximized for All Channels

A consistent brand needs consistent imagery in all channels.

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Scott Buchanan Strategy, Engineering
Decoding the FUBAR world of ecommerce management system acronyms

If you want to be an EVP PDQ and get that shiny new BMW you need to know how...

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David Rekuc Strategy, Creative
How digitally native brands drive higher conversion using emotion

Consumer purchase decisions are driven primarily by emotion. After all, humans are emotional beings on a never-ending quest to...

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David Rekuc Strategy
The 3 Main Reasons Why Your Google Shopping isn’t Scaling

Many companies are at a crossroads with Google Shopping. It has become an un-ignorable behemoth in paid search for...

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Brian Levine Strategy, Creative
5 Ways To Invigorate Your Product Description Copy

Insightful, captivating product decription copy improves conversions and builds deeper brand loyalty. Give your product copy the boost it...

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Scott Buchanan Strategy, Engineering
Ripen’s Observations on GDPR

GDPR comes into effect on May 25, 2018. Here we share what we've seen leading up to the date....

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Lauren Tympel Strategy
5 Dos and Don’ts of A/B Email Testing

Almost every email campaign can be informed by strategic A/B testing, but if you're unfamiliar with the process, it...

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David Rekuc Strategy
The Complete Guide to Retargeting Ads

This post explores the retargeting strategies you can use to target shoppers and the different ad types that exist...

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David Rekuc Strategy
Study: Why 92% of Retail Purchases Still Happen Offline

Ecommerce's huge, crazy, insane growth still only represents 8% of the total retail market. So one data-driven agency tries...

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David Rekuc Strategy
$1.79 Trillion Abandoned in Shopping Carts – Stop Your Customers from Leaving...

A constant struggle in ecommerce conversion rate optimization is reducing shopping cart abandonment. Your visitors have shown a great...

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David Rekuc Strategy
Ecommerce Sales Up 109% Since 2010

According to the U.S. Census Bureau, ecommerce sales in the second quarter of 2015 increased 14.1% from the second...

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David Rekuc Strategy
Why Pinterest’s New Buyable Pins Are a Win for Online Retailers

Pinterest recently announced a new feature called "buyable pins." Find out why this news could trump similar announcements from...

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Ripener Strategy, Creative
The 18 Most Terrifying Brand Fails

Whether they are social media goofs, design errors, mispoken words, or technological woopsies, there's no taking a retail fail...

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Ripener Strategy
Five Top Brands with Negative Keyword Blunders

In the world of online shopping, it's incredibly easy for someone to be shown the wrong PPC ads. Even...

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Ripener Strategy, Creative
How to Craft the Perfect Product Copy

Simply put, how you present your products can make or break each sale. This post studies product copy that...

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Ripener Strategy
Alibaba: a Breakdown for Online Retailers

Anyone not paying attention to Alibaba hype is running out of time to get caught up, as the group...

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Ripener Strategy
Apple Pay's Impact on Ecommerce

On Tuesday, Apple's keynote address unveiled the company's newest creations to an audience hungry for the latest and greatest...

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Ripener Strategy
The What, Why, and How of Writing the Perfect FAQ

A good FAQ preempts customer concerns, allowing potential buyers to help themselves while giving your customer service team a...

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Ripener Strategy
In Your Brand’s Best Pinterest

Pinterest has 2.5 million page views per month. Here is a quick roadmap for adopting (or improving) your Pinterest...

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Ripener Strategy
Big List of Ecommerce Strategies – Part 1: Paid Search

A staple in ecommerce marketing, engaging in paid search is only the first step in maximizing its potential. There...

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Ripener Strategy
Amazon's Obsession with Customer Service

Amazon is a little crazy about its customers... and the customers seem to like it. So how is Amazon's...

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Ripener Strategy
Inventive Thinking: Don't Think About the Box at All

Think outside the box." You've heard it a million times. When everyone in the field is zigging, zagging can...

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Ripener Strategy, Creative
Product-less Advertising

For our redesign of the Booze Carriage website, we started with three major goals. The site had to be...

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Ripener Strategy
2015 Shopping Cart Abandonment [Infographic]

Abandoned online shopping carts will forfeit $3.38 trillion in 2015. Get more users through checkout with this infographic from...

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Ripener Strategy
Solve Your Ecommerce Problems Like a 6-year Old

When I was a kid, my sister and I built a massive town out of Legos on our bedroom...

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Ripener Strategy
Anything the Middleman Can Do, Can You Do Better?

With the current saturation of ecommerce retailers, it’s essential to keep costs competitive. Instant online comparisons can make or...

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Ripener Strategy
Make Sure Your Facebook Content is Seen

Facebook recently announced they are simplifying ads and releasing new features, making many marketers wonder what is currently the...

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Ripener Strategy
Enterprise Shopping Cart Features: Our Must-have Checkout Checklist

In real life, the shopping cart is the most fun part of going to the store. You can ride...

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Ripener Strategy, Creative
Why Ordering Lunch from Chipotle is a Lesson in Ecommerce

Our office loves Chipotle. Don’t get us started on which burrito bowl set-up is better because we’ve got the...

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Ripener Strategy, Creative, Engineering
If You Lead a Customer to Booze Carriage, He Will Definitely Drink...

For our redesign of the Booze Carriage website, we started with three major goals. The site had to be...

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Ripener Strategy
Shoppable Video: Merging Entertainment with Ecommerce

Shoppable video, an interactive film that showcases products that can be selected and purchased, is one of the most...

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Ripener Strategy
How Retargeting Works on Facebook Exchange

Let's say you've been thinking about doing some gardening. You’ve done a little research, looked up supply prices, and...

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Ripener Strategy
Do You Have to Speak Good to Sell Online? Not Really

The internet is full of condescending lists of spelling and grammar mistakes you "need" to avoid

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Ripener Strategy, Creative
Build a Better Brand: Start with a Style Guide

The serenity of your local Starbucks. The happy "surprise" of an Amazon delivery. The purposeful craftsmanship of an iPhone...

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Ripener Strategy
Capturing Online Customers at Every Step of the Sales Funnel

After the initial release of Google's AdWords Enhanced Campaigns about three months ago, reps have confirmed that all campaigns...

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Ripener Strategy, Creative
Ecommerce Font Tips: Knowing What Works

The appearance of your site makes a huge impression on every potential customer

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Ripener Strategy, Engineering
Ecommerce Site Speed: Is Sloppy Code Slowing You Down?

In ecommerce, blazing site speed isn't just a nice-to-have; it's one of the biggest factors deciding whether or not...

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